Climate change is no longer a future threat – it’s a lived reality across India. From unbreathable air to rising temperatures, overflowing landfills to traffic jams stealing our time and sanity, the signs are everywhere.

With our 3-track digital campaign focused on SDG 13 – Climate Action, we’re making climate issues visible, relatable, and solvable, especially for India’s youth. Because awareness without action changes nothing and action starts with noticing.

Track 1

The Truth – The Facts They Don’t Tell You

Dark, sharp, and real — this track hits hard with content on tree cover loss, air pollution, plastic waste, and water contamination. Think of it as a wake-up call, where data and reality collide. We spotlight the damage, debunk greenwashed claims, and raise awareness of how development is choking our planet. Each post is tied to NGOs working on that issue — so if you care, you can click, connect, and contribute.

Track 2

The Trouble – When Dysfunction Controls You And You Don’t Know About It

Meet Jammy – your toxic best friend. He’s funny, charming, and completely ruining your life. This track tackles something we all experience but rarely question – traffic. Through a fictional character called Jammy, we reveal how traffic quietly controls our daily decisions, drains our health, and breaks us down emotionally. In a 4-post mini-series – we show how Jammy manipulates your life by sabotaging mornings, causing breakdowns, and reminding us how normalized this chaos has become.
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Track 3

Tomorrow – Change Is Still Possible?

This track flips the lens and reimagines the India we want to live in. What if Indian cities had more trees than cars? What if we could breathe clean air and live plastic-free? What if climate change wasn’t inevitable — but solvable?

In this series, we share bite-sized, hopeful visions of the future grounded in what’s possible, if we care and commit.

Ready to Do More Than Scroll?

We’ve partnered with organizations on the frontlines of climate action—planting trees, cleaning rivers, tackling air and plastic pollution, and building a greener future for all. These are not just causes. They’re solutions waiting for your support.

Volunteer your time. Fund their work. Follow their lead.

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