We believe that when youth care, change happens. Through purpose-driven campaigns, we are creating spaces for young people to engage with the most urgent social issues shaping our country.
Our campaigns are designed to spark awareness, inspire action, and build community. They are invitations to participate in shaping India’s development story. Our goal is to build a platform where youth can move from caring to doing—whether it’s through volunteering, donating, sharing stories, or becoming part of a cause-driven movement.
While our campaigns begin with visible platforms like Instagram and Facebook, we’re also investing in Dark Social strategies—activating messaging apps, private communities, and closed groups to deepen engagement and build authentic advocacy networks.
Good Health and Well-Being
Campaign on SDG 13
This year, we witnessed one of the hottest summers and as a result, we set out to challenge apathy and awaken action on environmental issues that we are aware of but remain indifferent to. Our campaign unfolded in three stages simultaneously: First, we shared hard-hitting facts about tree loss, air pollution, plastic pollution etc. Then, we flipped the script, framing traffic as a toxic best friend – a metaphor for how deeply dysfunction is embedded in our lives. Finally, we invited our audience to imagine alternate realities – what if our cities had more green cover or cleaner air?Alongside the content, we featured grassroots organizations working on environmental issues, giving people direct pathways to get involved through volunteering, donations, or simply amplifying the message. The goal was simple: to make youth see the environment not just as a cause, but as a personal responsibility.
Campaign on SDG 4
Simple Minds Digital empowers changemakers with strategic storytelling, digital campaigns, and communication solutions for social impact.