Amplifying Purpose and Presence: The Water For People India Branding Journey

Water For People India (WFPI), a leading NGO in the WASH space, has been a quiet force in transforming access to water, sanitation, and hygiene (WASH) across some of India’s most underserved communities. As the organization marked 15 years of impactful work, WFPI sought to redefine its brand, amplify its influence, and align its communication strategy with its evolving vision and ambitious Destination 2030 goals.

The Challenge

While WFPI had a strong track record of impact, it struggled with limited public visibility and a lack of strategic communication to position itself as a thought leader in the sector. As it entered its 15th year in India, it faced a critical inflection point – how to evolve from an effective implementer to a thought leader and strategic enabler in the WASH ecosystem. Our partnership aimed to reimagine WFPI’s brand and communication strategy – making its voice stronger, its story clearer, and its impact more visible to the world.

What We Did

Brand Messaging & Visual Identity

• Developed a refreshed brand message anchored in “Collaborative Success for Real Impact.”
• Created the 15 Years of Success logo and accompanying brand guidelines to commemorate WFPI’s journey.

Three-Year Communication Strategy

• Crafted a strategic plan focused on increasing visibility, thought leadership, stakeholder engagement, and fundraising.
• Aligned communication objectives with SDG targets and Destination 2030.

Content & Social Media Execution

• Built a consistent and engaging digital presence across LinkedIn, Instagram, Twitter, and Facebook.
• Designed brand templates and editorial frameworks for ongoing content production.
• Executed campaigns that highlighted project outcomes, community stories, and organizational innovations.

Impact Storytelling & Video

• Developed a compelling brand video capturing the journey and success of WFPI in India.
• Supported the team with storytelling formats for donor reports and event collaterals.

Campaigns & Events

• Designed and supported national campaigns like WASH Impact Day, Donor Week, and Water For People Conversations—integrating influencer marketing, curated events, and government engagement.
• Facilitated partnerships with design institutes and influencers to expand WFPI’s reach.

Outcomes

• Elevated WFPI’s visibility as a thought leader in the WASH ecosystem
• Established a strong digital presence with over 150 social media posts and a multi-platform strategy
• Created fundraising and impact-focused communication assets for on-ground and digital use
• Sparked greater stakeholder engagement, including with CSR donors, government agencies, and the broader WASH community
• Enabled WFPI to speak with a consistent and compelling voice across all channels